 | Event sponsorship - take the direct route
to public sector sales.
Kable event sponsorship offers suppliers an opportunity to reach public sector ICT decision makers, face-to-face.
Sponsoring or exhibiting at a Kable event ensures you meet those that will have real impact on your sales targets. Several thousand delegates attend dozens of Kable events each year (more..)
Event sponsorship offers you an extensive range of powerful sales and marketing benefits:
- Face-to-face sales opportunities
- Meet new clients and build prospect lists
- Keep in touch with old clients
- Associate your business with thought leadership
- Promote your company as a leading player in the industry
- Build brand awareness and enhance your profile
- Tailor messages to specific groups of public servants
- Research markets and test ideas
- Educate your target market
- Launch new products
Focused
Kable events focus on public sector ICT within:
- Specific verticals (justice, local government or social services for example)
- Targeted operational areas (IT security, business performance, websites – to name but a small selection)
- Regional groups (GC Scotland, GC North, GC Northern Ireland)
Therefore, every Kable event offers you the opportunity to target specific groups of delegates with relevant marketing messages – making them one of the most cost-effective sales channels available.
Kable handles all organisational, administrative and promotional elements, leaving you free to concentrate on winning new business.
View the current events at www.kablenet.com/events.
Who visits?
Every event audience is different. Our sales team (020 7061 3262) can advise you of likely delegate profiles and numbers, but an indication of the job functions that regularly attend include:
- IT directors, managers and technical staff
- e-Government and e-strategy experts
- IT security teams
- IT project managers
- Network professionals
- Web and intranet staff
- Knowledge and Information managers
- Data protection / FoI officers
- IT audit staff
- Telecommunications experts
- Call centre managers
- Business continuity planners
- Purchasing, procurement and contracts staff
- General managers, service delivery chiefs and heads of departments
- Finance professionals
Various sponsorship and exhibiting packages are available
Kable offers a wide range of promotional opportunities designed to help you reach your target market:
- Branding (event marketing material, on-site signage etc)
- Access to delegate lists
- Exhibition stand space
- Speaking opportunities
- Marketing material distribution
- Sponsorship of periphery events (cocktail parties, gala dinners or conference lunches)
- Sponsorship of on-site materials (badges, documentation etc)
Call our sales team on 020 7061 3262 to work out what combination will meet your goals.
Sponsors and exhibitors at recent events include:
Adobe - APR Smartlogik - Brother - BT - Cable & Wireless - Cacorp - Canon - Colt - Cognos - Computacentre - easynet - Echelon Consulting - Eduserv - Elonex - ezgov - Fujitsu - Gartner - Global Crossing - HP - IBM - ILOG - Ioko - Juniper - Kudos Information - Microsoft - Multimap - NTL - Oracle - QAS - Quest Software - Redstone - Safenet - SAS - Secure Wave - Software AG - Sony - Sophos - Symantec - Syntegra - The Usability Company - Unisys - Vega - Viglen - Vignette - Vodafone
- and many more.
And their views….
"Good content and good networking opportunity"
Marketing Manager - Fujitsu
"This was an excellent event with great timing to Transformational Government. As a sponsor, there was a good level of delegates. Very useful/timely, good level of delegates."
Account Sales Manager - Nokia
"Cable & Wireless had an extremely successful event…It was well organised and the level of and number of leads was of a good quality…Cable & Wireless will certainly be attending next year." Alison Sephton - Channel Marketing Manager - Cable & Wireless
"…a well qualified audience who knew what they were looking for - with an impressive attendance against registrations ratio."
Richard Stinton - OpenView Business Development Manager - Fox IT Ltd
"Very good turn out. Surprised at how willing the audience were to spend time with all the exhibitors."
Carla Evans - Marketing Manager - Total Network Solutions
A wide range of ICT and business transformation events
Past and upcoming events give an indication of the sales and marketing reach Kable can offer you:
- Business process management
- Data sharing
- e-Content
- e-GIF and XML
- e-Healthcare
- e-Skills
- Flexible working
- Freedom of information
- Government Computing Northern Ireland
- Government Computing North
- Government Computing Scotland
- Government Computing Exhibition and Conference (www.gcexpo.com)
- Government IT projects
- IT security
- Joined-up government
- Information management
- Intranets - extranets and community portals
- Local e-government
- Modernising criminal justice
- Open source software
- Public sector IT project management
- Websites
All events are totally focused on the needs of the public sector. For information on forthcoming events and sponsorship opportunities please contact our sales team on 020 7061 3262.
Custom events
Kable also develops bespoke - exclusive events for clients who need an event that meets very specific needs.
These can range from small - intimate lunchtime meetings of senior civil servants to focus groups for research purposes - from regional roadshows to discuss technology issues through to strategic pan-european two-day conferences. Kable can offer impartial advice on the most suitable options.
Kable can be involved at a number of levels – the decision is yours. Services include conception and content development - venue sourcing and management - speaker invitation and liaison - marketing - registration and administration - travel and hotel booking and post event analysis.
At every point Kable's experienced events team works with you to deliver an event that meets all your targets.
Contact us
For more information on the benefits of sponsorship and the opportunities on offer contact our sales team on 020 7061 3262 or email.
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