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UK central government market profile to 2010/11
The total ICT market in the UK central government sector reached £3,440m in 2006/07. Kable estimates that it will grow by 4% to £3,577m in 2007/08, growth in the subsequent years though will slow, reaching £3,777m by 2010/11
Published: 04 Jan 2008
Technology and the transformation of social protection
This report examines the systems of welfare benefits and social services that together make up social protection in the UK
Published: 25 Oct 2007
Public sector outsourcing: The big picture to 2012
In this report we examine £74bn of services commissioned by government from the private and third sectors. By 2012 we estimate that this will have grown to a market worth almost £100bn.
Published: 17 Sep 2007
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Smart Healthcare: Media kit
Click the icon to download a media pack:
 (Click here to get Acrobat Reader)
Smart Healthcare rate card
Bleed: add 10% to space cost.
Loose inserts: see below for delivery details. Prices on application.
Advertisement delivery and mechanical data
Smart Healthcare can accept advertisements either electronically or on film.
Electronic delivery
- High resolution PDF's are accepted.
- As a QuarkXpress file, up to and including Quark 5, with files for all fonts used. PageMaker files cannot be accepted.
- The file should be stored either on a 100 megabyte Mac-formatted Zip disc or on recordable CD-Rom. SyQuest cartridges and other storage media are not acceptable
- A colour proof of the ad is always needed for purposes of identification and copy approval. This will be sent on to the printer to enable checking.
Film delivery
- Positive film, right reading, emulsion side down
- Protocol punched film preferred
- 150 dpi
- Dot gain allowance 17.5%
- For monochrome ads, Quark files (as above) or film are preferable, but good-quality camera-ready artwork can also be supplied
Typesetting and layout
- All typesetting, layout and other work will be charged
Dimensions (mm)
- Smart Healthcare is printed on standard A4 (210x297mm) pages
Case studies (advertising features)
Text to be supplied in Microsoft Word (versions up to and including Word 97) on a clearly labelled floppy disc, with print-out for checking and identification. Text can be alternatively be e-mailed to gc@kablenet.com as an attachment in Word with clear identification of the material in the body of the message and of the sender. Filename should refer to the client not the publication.
Copy and layout may be edited by Smart Healthcare to conform with the company's house style.
Logos, pictures and diagrams
To be supplied as colour prints or transparencies; or preferably as files by e-mail or on floppy discs, Zip discs or CD-Roms in EPS, TIF, BMP, JPEG or other common formats. Do not supply logos, pictures or diagrams taken from web pages or PowerPoint files as the resolution is far too low for quality print reproduction.
Note: Deliver text and pictures in separate files.
Loose inserts
A delivery note must accompany inserts and must show the following: name of insert; total quantity delivered; number of boxes/pallets; name of magazine; issue of magazine.
Inserts are not to be delivered more than four weeks in advance.
Terms and conditions
Advertisement: shall include loose or other inserts where appropriate.
Magazine: Refers to theSmart Healthcare publication.
Advertiser: Means any company, firm or person who has made application for and who has been allocated display or classified space in the magazine or any form of paid material, or any agent or representative - whichever is the principal. All references in the singular shall be construed in the plural and vice-versa.
Publisher: Refers solely to Kable Ltd, owner of Smarth Healthcare magazine.
1. These conditions shall apply to all advertisements accepted for publication. Any other proposed condition shall be void unless incorporated clearly in written instructions and specifically accepted by the Publisher.
2. All advertisements are accepted subject to the Publisher's approval of the copy and to the space being available.
3. If it is intended to include a competition or a special offer of merchandise in an advertisement other than that normally associated with the advertised product, full details must be submitted at the time of booking.
4. The Publisher reserves the right to omit or suspend any advertisement at any time for good reason, in which case no claim on the part of the Advertiser for damages or breach of contract shall arise. Should such an omission or suspension be due to the act of default of the Advertiser or his servants or agents, then the space reserved for the advertisement shall be paid in full notwithstanding that the advertisement has not appeared. Such an omission or suspension shall be notified to the Advertiser as soon as possible.
5. Only cover positions can be guaranteed, and all other positions in the magazine are at the Publisher's discretion. If the Publisher considers it necessary to modify the size of the space or to shift the advertisement to another issue or is unable to fulfil the cover position guarantee, the Advertiser will have the right to cancel (and to receive back the pro-rata cost) if the alterations requested are unacceptable, unless such changes are due to an emergency or circumstances beyond the Publishers' control. Every care is taken to avoid mistakes, but the Publisher cannot accept liabaility for any errors due to third parties' sub-contractors or inaccurate copy instructions.
6. The Advertiser warrants that the advertisement does not contravene any Act of Parliament nor is it in any way illegal or defamatory or an infringement of any other party's rights or an infringement of the British Code of Advertising Practice.
7. The Advertiser will indemnify the Publisher fully in respect of any claim made against the Publisher arising from the advertisement. The Publisher will consult with the Advertiser as to the way in which such claims are to be handled
8. Advertisement rates are subject to revision at any time and orders are accepted on the condition that the price binds the Publisher only in respect of the next issue to go to press. In event of a rate increase, the Advertiser will have the option to cancel the order without surcharge or continue the order at the revised advertising rates.
9. If an Advertiser cancels the balance of the contract, except in the circumstances set out in Clause 5 or 8 above, the Advertiser relinquishes any right to the previously entitled series discount, and advertisements will be paid for at the appropriate rate.
10. Series discounts apply only to orders placed in advance and completed within one year of the first insertion. The Publisher reserves the right to surcharge in the event of insertions not being completed within the contractual period.
11. Credit accounts are strictly net and payment must made immediately on receipt of invoice. Interest will be payable on all amounts still outstanding after that day at one per cent over the Barclays Bank base lending rate to be charged monthly.
12. All gross display advertising rates are subject to the current Advertising Standards Board of Finance surcharge payable by the Advertisers. Where orders are placed by Advertising Agents, the Agency will be responsible for collecting this surcharge and paying it to the Advertising Standards Board of Finance.
13. Charges will be made to the Advertiser or the Advertiser's agent where the Printers are involved in extra production work owning to acts or defaults of the Advertiser or the Advertiser's agent. These charges will be at rates agreed prior to publication. Complaints regarding reproduction of advertisements much be received in writing within one calendar month of
the cover date.
14. Where the Advertiser has undertaken to supply the inserts which have been accepted and approved by the Publisher, the Publisher reserves the right to charge the agreed rate if they to arrive at the agreed time and place for insertion.
15. Where the Publisher provides a reader enquiry service for the benefit of the readers, the Publisher shall not be contractually bound to pass such enquiries on to the Advertiser.
16. Cancellation or suspension of an insertion must be received in writing by the Publisher four weeks before the copy date for mono and six weeks before the copy date for colour.
17. Copy must be supplied by the Advertiser or their Agent without application from the Publisher. If copy instructions are not received by the agreed copy date, no guarantees can be given that proofs will be supplied nor corrections made and the Publisher reserves the right to repeat the most appropriate copy.
18. Advertisers' property, artwork, film etc are held at the Owner's risk and should be insured by them against loss or damage from whatever cause. The Publisher reserves the right to destroy all artwork and film which has been in the Publisher's custody for 12 months from the date of its last appearance.
19. Advertisers may not sub-let, assign, or grant licences in respect of the whole or any part of the advertisement allocated to them. Nor may any advertisements of any other firms be included in the advertisement without the express permission of the organisers.
20. These conditions and all other express terms of the contract shall be governed and construed in accordance with the Laws of England. |
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